90%
What share of US households now have at least one paid streaming video subscription?
Streaming has become the default way most American households watch video.
Source: Deloitte Digital Media Trends (2025) deloitte.com
Film & TV · Guess the stat
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What share of consumers cancelled at least one streaming subscription in the last six months?

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90%
Streaming has become the default way most American households watch video.
Source: Deloitte Digital Media Trends (2025) deloitte.com
about 4 services
Fans of entertainment content subscribe to even more services than the average household.
Source: Deloitte Digital Media Trends (2025) deloitte.com
22%
Many people cancel and re-subscribe just to catch a specific new season or show.
Source: Deloitte Digital Media Trends (2025) deloitte.com
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